When Howarth HTL published the report on global trends in the travel and leisure industry, the news rippled across the individual markets. With particular reference to travel and hospitality, it came as good news to some. Others had to take it with a pinch of salt. Among the components of the report that created the stiffest contention is the new definition was how emerging markets were redefining luxury.
That meant a drastic change in the type and quality of service with the sole aim of meeting this new perspective of lifestyle and travel luxury from potential customers.
The ripple effect
Whether these changes affected the pricing models for most service providers is no question—they did. Even the developers that sell houses and lots are continually adjusting to these changes to deliver lifestyle luxury in every project. However, since this redefinition of luxury was gaining a significant number of proponents, modern luxury was growing universal by the day.
Brand imagery, product and service uniqueness, and exorbitant prices no longer defined luxury or even ultra-luxury. Instead, personalization, simplicity, and privacy began, and have been, forming the guiding principles of modern luxury in the housing and travel and leisure industries.
Affordability of modern luxury
Today, travel and hospitality, and property development service providers, both large and small, are investing more in training. Their sole aim is to ensure, as a customer, you enjoy the best experience every time you visit or dine at the hotel, return home from a busy day, or communicate with their staff. Brands in the market, with the financial muscle too, are also bringing together hoteliers, property developers, and other stakeholders to chart the course of the industry’s future.
In all this, customer satisfaction has constantly being a critical topic for discussion. Customers are now going after opportunities that will assure them of experiences that will get them to reflect on the heritage of the immediate community with the highest level of authenticity and exclusivity.
Luxury and localization
At the end of it all, a place that embraces a culture you can relate with and uphold the heritage of your nationhood is all that you want to be your next home and the neighborhood. You want a place close to home that you can enjoy that classic local dish with a craft cocktail, and in a historically-detailed room. You want a place that is continuously potent with a plethora of options for great experiences for every customer with their focus on personalized care and emotional connection.
Yes, cultures and lifestyles have a perpetual nature. You, therefore, should be sure that your hospitality service providers and that house and lot further accentuates sustainability in industries already with a revised definition of luxury.
Conclusion: You define luxury
Housing and property development and travel and hospitality are service industries. That puts the customer as the primary determinant of the perception and classification of how the individual service providers rank. As a customer, the type and quality of services a hotel, travel agency, or property developer is offering you should perfectly resonate at the frequency of your lifestyle. It is that single experience, and cumulative from others like you, that reverberates to create the service provider’s unique brand identity.
Lifestyle and travel luxury no longer rides on high price rates and limitations of services. You now matter. It is you that defines the new way of luxury.